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Thursday, June 20 • 10:00am - 11:00am
(Lear - 4th Floor) Primal Shopper: Unlocking the Shopper DNA to Drive Marketing Success

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The nature of shopping seems very random – like shopper journeys intertwined in a retail chaos. The reality is our shopping behaviors are quite orderly, consistent, and predictable. Shoppers have innate motivations driving their decision making – think of it like a Shopper DNA. Primal Shopper is a diagnostic survey identifying shoppers’ predictable behaviors when purchasing within a product category. Think of Primal Shopper like Myers-Briggs for shoppers.

Primal Shopper is a result of over a decade of research and findings. The shopper research spans many product categories including grocery, automotive, mobile phones, hotels, restaurant, and consumer-packaged goods (coffee, dog food). The session will unveil the shopper DNA and typologies driving decisions in retail today. More importantly, how to leverage Primal motivations to gain a competitive advantage.

Specific topics include:
• Interactive session immersing attendees through first hand experience with the survey (Four surveys will be used within the session: dog food, grocery shopping, fast casual restaurants, mobile phones)
• An in-depth look into the motivations behind the Shopper DNA
• A review of eight shopper types and how to apply marketing tactics to drive conversion
• How to apply the survey within your marketing

avatar for Eric Bowe

Eric Bowe

Eric Bowe has helped clients develop marketing communication programs in a rapidly evolving marketplace over the past two decades. His passion is to uncover what makes shoppers tick and design brand experiences to convert shoppers to buyers. For the past decade, he has actively researched... Read More →

Thursday June 20, 2019 10:00am - 11:00am EDT
Lear Innovation Center - 4th Floor 119 State St, Detroit, MI 48226, USA
  Retail, Marketing