Detroit Startup Week 2019

The nature of shopping seems very random – like shopper journeys intertwined in a retail chaos. The reality is our shopping behaviors are quite orderly, consistent, and predictable. Shoppers have innate motivations driving their decision making – think of it like a Shopper DNA. Primal Shopper is a diagnostic survey identifying shoppers’ predictable behaviors when purchasing within a product category. Think of Primal Shopper like Myers-Briggs for shoppers.

Primal Shopper is a result of over a decade of research and findings. The shopper research spans many product categories including grocery, automotive, mobile phones, hotels, restaurant, and consumer-packaged goods (coffee, dog food). The session will unveil the shopper DNA and typologies driving decisions in retail today. More importantly, how to leverage Primal motivations to gain a competitive advantage.

Specific topics include:
• Interactive session immersing attendees through first hand experience with the survey (Four surveys will be used within the session: dog food, grocery shopping, fast casual restaurants, mobile phones)
• An in-depth look into the motivations behind the Shopper DNA
• A review of eight shopper types and how to apply marketing tactics to drive conversion
• How to apply the survey within your marketing