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Thursday, June 20 • 11:00am - 12:00pm
(Lear - 3rd Floor) Customer Acquisition: Measurement, Scale and Lifetime Value (from Google)

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This talk will center on best practices for customer acquisition and using data and analytics to calculate customer lifetime value. We will discuss best practices and considerations from Google's experience in helping startups acquire and retain customers.

avatar for Matthew McHale

Matthew McHale

Head of Mid Market Acceleration, Google
Matt is a Senior Manager at Google responsible for sales, people, operations and strategy for Mid Market and fast growing companies, including startups and scaleups. He has extensive experience in team building, people management, brand marketing, digital advertising, business strategy... Read More →


Thursday June 20, 2019 11:00am - 12:00pm EDT
Lear Innovation Center - 3rd Floor 119 State St, Detroit, MI 48226, USA
  Entrepreneurship, Grow