For brands and creative entreprenuers in the 21st century, all money isn't good money. Brands that consistently accept work that doesn't align with who they are find themselves in the purgatory of working to live rather than building the company that feeds their souls. In this workshop, entrepreneur and business coach Jeff Ponders of The Better Company will guide artists and entrepreneurs through the Better method of building business models to do purpose-driven that feeds the soul and the bottom line.
