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Monday, June 17 • 1:00pm - 2:00pm
(Lear - 3rd Floor) The importance of digital marketing to grow a business

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The internet—can't live with it, can't successfully grow a startup or small business without it. In this program, startup entrepreneurs and small business owners can learn the basics of digital growth tactics, the importance of it for all business models (SaaS, B2B, B2C, etc.), and essentials for creating a successful strategy.

We will focus on the most cost-effective ways to grow a successful startup through smart digital marketing—whether you're trying to drive foot-traffic, sales, or visitors to your site. This introductory talk will be taught by the founder of a Detroit-based startup, Marketing Supply Co., a digital growth agency that employs Silicon Valley growth tactics for their clients, including multiple Detroit-startups.

The topics we will cover in this talk will set you up to run your own startup growth strategy and/or save you time and money if you decide to work with an agency. From building a successful Facebook or Instagram campaign to setting up Google's suite of free marketing tools, like Google Analytics & Search Console, to understanding what is happening with Facebook—this talk is here to answer all of your questions—even those you haven't thought to ask!

avatar for Shane Bliemaster

Shane Bliemaster

Founder & CEO, Marketing Supply Co.
Deep experience and success in data-driven digital marketing, alignment of market demand, cross-country logistics and opportunity first created Marketing Supply Co in 2014. Founder Shane Bliemaster, 35, first cut his teeth in the startup tech scene in New York and San Francisco as... Read More →

  Marketing, Grow