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Durfee Innovation Society - Classroom 3 [clear filter]
Monday, June 17
 

6:00pm EDT

(Durfee - Classroom 3) Building From an Empowered Place: A StartingBloc Workshop
People often say that some people are lucky, and others have terrible luck. But is this true? Is luck real? In this StartingBloc workshop and conversation, we explore the principles of making your own luck in a world that often seems to work against us. Dive into the guidelines of creating the future you want, explore the power of asking for what you desire and giving what you can. Connect with the Detroit community so that you can begin to create your own luck, and learn a bit more about the StartingBloc Fellowship for even more growth, support and personal development in Detroit and around the globe.

Speakers

  Entrepreneurship, Grow

7:00pm EDT

(Durfee - Classroom 3 ) Social Media & Marketing Strategies for Creative Souls

The Creative Soul series, a social media workshop, is aimed at entrepreneurs, artisans, and creatives who want to get more out of social media and learn how to promote themselves better online. At this hands-on workshop you will learn how to engage online, grow your business, find quality content for your social media platforms and have your followers coming back for more.
These sessions will cover some of the strategies and best practices for Facebook and Instagram to get the most out of your social media for your product or business.
Participants are encouraged to bring their laptops or tablets for participation.
PART I: How to Use Content and Engagement to Attract Sales and Leads
Attendees will be able to:
-Start the “icebreaker” conversation to get engagement on social media
-Pinpoint content that gets a reaction out of your audience / clients
-Discover how you can use data to find your core audience
-Learn how to get a lead online
PART II: Use Low-Cost & Effective Social Media Tools that Get Results
Attendees will be able to:
-Set up a social media promotion strategy for their current project
-Integrate social media advertising to sell and gain followers
-Discover effective social media promotion tools that produce results
-Turn your social media page into an e-commerce platform

Speakers
avatar for Amanda Jackson

Amanda Jackson

Owner, Social Marketing by Amanda
Amanda consults and provides creative social media and marketing solutions for business owners,organizations, and creatives.Amanda is certified in Integrated Marketing and Google AdWords with a background in marketing, social media management and journalism and is also one of the... Read More →


  Marketing, Grow
 
Tuesday, June 18
 

6:00pm EDT

(Durfee - Classroom 3) Commoditizing Entrepreneurship
Often times entrepreneurs are great at their skill sets but don’t lack the financial, legal, tax strategy, or sales expertise needed for growing an enterprise. My desire is to host a panel of that consisted of a CFO, a Lawyer, a Tax Strategists, and a Sales Strategists that can provide invaluable knowledge to the startup entrepreneur that would more than likely costs them a "pretty penny" otherwise.

Speakers
avatar for Dorenus Johnikin, Jr.

Dorenus Johnikin, Jr.

Founder, Valor Investment Group
Hello


  Technology, Grow
 
Wednesday, June 19
 

6:00pm EDT

(Durfee - Classroom 3) The Subtle Art of Being Unstuck: A practical guide to build your Vision & keep going
The concept of work is not new to most people but when you have a big idea and decide to be the one who builds it from scratch it can be a big undertaking. The Subtle Art of being unstuck will guide entrepreneurs through practical techniques to breakdown a big idea into a business plan of action. Inspired by lessons learned working in big businesses that are complex and fast-paced, new entrepreneurs pursuing a new venture will find this approach easy to apply when mapping out their product or service based business. The path to building a business Is not a one size fits all but the concept of taking it one step at a time will always remain true.

Speakers
TS

Torri Shaaron

Producer & Creative


  Entrepreneurship, Build
 
Thursday, June 20
 

7:00pm EDT

(Durfee - Classroom 3) Security 101: Top 5 Ways to protect your business from crime & theft
Top 5 Ways to Protect Your Business from Theft 
Securing your brick and mortar business, proactive measures to protect your business from internal/external theft. Security is a daily concern for any business, theft & operational losses happen everyday. There are ways to protect your business from the loss of your product or cash. This program will provide the top 5 impactful ways to protect your business and reduce theft, 3 of the 5 cost 0.00 to implement. This program is an informational for the new and existing entrepreneurial businesses.

Speakers
avatar for Keonda Buford

Keonda Buford

President & CEO, Sharpe Security Consulting, LLC
Keonda Buford is a Business and Security Consultant, who founded Sharpe Security Consulting a Michigan based Loss Prevention/ Risk Assessment company in 2015. Prior to Sharpe Security Consulting, Keonda spent over 15 years working as a Security professional in the home improvement... Read More →


8:00pm EDT

(Durfee - Classroom 3) You Had Me At Hello
Tips on improving customer service practices in small business settings. A few simple ideas that can vastly improve your customer experience and your bottom line!

Speakers
avatar for Carolyn Ferrari

Carolyn Ferrari

I currently direct the Detroit troupe for the American Immersion Theater and I'm also an artist, vocalist, and speaker. I have 30+ years of experience in customer service and management, with large retail and corporate entities as well as small boutiques. I have hands-on experience... Read More →


  Retail, Grow
 


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