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avatar for Eric Bowe

Eric Bowe

Greater Detroit Area
Eric Bowe has helped clients develop marketing communication programs in a rapidly evolving marketplace over the past two decades. His passion is to uncover what makes shoppers tick and design brand experiences to convert shoppers to buyers. For the past decade, he has actively researched shopper behavior in multiple product categories. Eric’s research uncovered something provocative – we all have primal motivations driving our purchase decisions. These motivations predict how shoppers act within the marketplace and is the subject of his book
Primal Shopper. Eric derived shopper principles from the research to create effective marketing for clients. Over his career, Eric has worked with wide-array of brands in automotive, travel, retail, restaurant, financial, and healthcare. You can connect with Eric at PrimalShopper.com where he has a regular podcast based on the content of his book.